Insights
Enriched notes on building for the web
A hand-built series, separate from the blog. Each piece is its own page, with the diagrams and interactions the idea calls for. Ideas we are kicking around on applied AI, publishing workflows, and the sites we build and run.
Thoughts and concepts visualized
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One token, two accounts: minting Cloudflare API tokens from code
Cloudflare’s custom-token screen is fine the first time. We turned the click-heavy ritual into one script: a single user-owned token that spans two accounts, with the genuinely dangerous permissions cut on purpose. Here is the method, the scoping rule, the platform gotcha that enforces it, and the three checks that prove it works.
- Development
- Cloudflare
- API tokens
- Security
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Refactoring fifteen years of blog taxonomy in one session
Our blog carried 20 categories and 55 tags going back to 2007, from the WordPress-agency era we have grown out of. We rebuilt the whole taxonomy for our applied-AI positioning in a single working session, with an agent doing the hands-on edits through the WordPress API. Here is the method, the safety rails, and the full session at the end.
- AI for WordPress
- WordPress
- Taxonomy
- Agent workflow
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An accountable workflow for page updates
A marquee product page can now be built by an AI agent as code, with no CMS behind it. So how does a marketing team still update it? A self-serve, accountable publishing workflow, built from tools you already own.
- Applied AI
- Agent-built pages
- Publishing workflow
- Accountability
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What the marketing team actually wanted was speed
We have built WordPress for enterprise SaaS teams for the better part of a decade. A call worked out that the self-serve editing tools we kept building were for a user who never really showed up. What the team actually wanted was faster turnaround, and agent-built pages are a clean way to give it to them.
- Applied AI
- CMS strategy
- Astro
- Agent-built pages