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Case study · Strivr

Web development for enterprise VR training

Strivr trains large workforces in virtual reality. We handle the web side: their marketing site, a separate Rise Mag instance, and the integrations behind their lead generation.

  • WordPress
  • Back-end development
  • Rise Mag
  • Pardot forms
  • Optimization

The client

Strivr

Strivr is an enterprise immersive-learning company, born out of Stanford, that trains frontline and corporate workforces in virtual reality. Its platform is used by companies like Walmart and Verizon to simulate real, on-the-job scenarios.

Why it sticks

Training people actually remember

Strivr’s pitch was simple. People forget a lecture. They remember something they lived through. Their own numbers made the case.

Why it sticks

  • Immersive VR training practice a real scenario in the headset
  • Reading or a lecture the way most training still runs
Figure: Strivr, 2018. Retention of what a trainee learns.
A VR headset framing an immersive training scene, from Strivr's 2018 site.
The kind of scene a trainee stepped into. From the site, 2018.

How it works

Immerse, practice, measure, perform

The method was a loop. Put on the headset, run a real scenario, see how you did, and go again until it stuck.

  1. Immerse

    Step into a real, high-stakes scene in the headset.

  2. Practice

    Run it again and again, with no real-world risk.

  3. Measure

    Capture reaction time, decisions, and where attention goes.

  4. Perform

    Walk onto the floor ready, from the holiday rush to game day.

Framing: Strivr’s immersive-learning method, 2018.

The work

The marketing site, plus Rise Mag

Beyond their main marketing site, we built and support a separate Rise Mag instance for them. The focus across both has been custom and back-end development, plus the Pardot form integration that ties the site into their lead generation.

  • Custom WordPress development for the marketing site.
  • A separate Rise Mag instance we built and support.
  • Back-end development.
  • Pardot form integration for lead generation.
  • Ongoing site optimization.
The Strivr marketing site we built and ran, showing its 2018 messaging on immersive training.
The marketing site we built and ran for them. 2018.

Services on this account

  • Custom WordPress development
  • Back-end development
  • Rise Mag instance
  • Pardot form integration
  • Site optimization

Building something the marketing team needs shipped?

We build and maintain WordPress marketing sites for funded technology and SaaS companies, working directly with marketing and design teams.

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